Patient Empowerment in Media
Hello Everyone, my name is Dr. Uchenna Kole-James, Pharmacist and Founder of Phun On the Pharm.
On 7/5/17, I was on Channel 4 performing a segment called Live In the D! The topic was on preventing allergies. Thanks again to Tati Amare for having me on. Although, I was excited to be on the show, there are some things that I could’ve done differently to make the episode outstanding.
5-P Tips to Slay it on Television
- Phun On the Pharm (Yourself)
Research the show. If you are going to be on television, watch episodes of the show you are going to be on. Consuming this information prepares you for what type of questions you may have to answer. If I could have done it differently, I would have watched Live In the D, a minimum of 5 episodes so I can see how they communicate and how the transfer of information occurs.
If they do ask you something and you don’t know what to say, repeat after them. This buys you time, and then answer any part of the question that makes sense.
Please don’t just have a blank stare on your face! You’re there because you know more about your topic then the average person. TALK!
Get some SLEEP the night before. Duh, however, common sense is not always common practice, thank you Brendon.
Ladies, don’t wear anything that resembles a snuggie! I would love input from others, please share your opinions.
I wanted to wear my labcoat, because a labcoat gives the persona of professional and knowledgeable. Also, it had my logo Phun On the Pharm, which I love, but when you go on TV you have to wear something more form fitting.
It doesn’t have to be sexy and revealing, but it can’t make you look 50 pounds heavier. Who needs to look 50 lbs heavier on tv?!
Also, don’t wear a lot of makeup, or new makeup. You look your best when you are refreshed, confident, a touch of powder, mascara and some MAC fastening makeup spray; get your TV glow!
If there are props on the table, make sure you know 3-4 tips about the props. You could get any kind of questions about what is in front of you.
Make the content important, but light. Explain the props like you’re speaking to a 10-year old.
There were 5 huge cameras.
I didn’t know where to look. I looked left, I looked right, I looked up, and I looked down. Then, I looked where the hosts were looking.
There was a tiny teleprompter behind one of the cameras, it’s very hard to see, but there is where you are supposed to look. It’s small, but it’s there.
Phun On the Pharm (YOU)
You have to sell yourself! You are your best advocate. Believe in yourself.
If someone asks you where they can purchase one of the props on the table, tell them YOUR WEBSITE! Even if the merchandise is not on your site….yet…. As soon as you get home, become an Amazon Affiliate, and upload that information right on your website. This drives traffic to your site and you can make a little cash on the side!!!
Check out the book Advocacy by John Daly. These tools will help you become more strategic about selling yourself! So Important! Also check out: http://www.rachelhanfling.com/2014/06/24/10-solutions-to-a-massive-messaging-mistake/
Patient Empowerment – Click To Schedule RxPowerHour
First: Prepare. Second: Profile. Third: Props. Fourth: Photographer. Fifth: Phun On the Pharm (YOU).
You have to be able to advocate for yourself. Meaning Sell You!!
Okay, until next time, self love yourself. What is more important than you!?